2024 marks a significant new chapter in the TECO journey, as we introduce our new brand message: “together, we empower the Future.”
This message is a reflection of our commitment to supporting our customers’ needs and the evolving landscape of electrification and green energy.
It embodies our belief in B2B2S—Business to Business to Society—a commitment to delivering cutting-edge, integrated solutions that drive value for our customers, their industries, and the communities they serve. By working closely with our partners and customers, we aim to shape a smarter, greener, and more sustainable future.
TECO want to share how this new identity aligns with our purpose and the values that drive our mission. Discover how TECO, alongside our customers, is working toward a future where innovation and sustainability go hand in hand. Welcome to the new TECO—where collaboration and progress empower us all to achieve more.
A Purpose-Driven Mission
The purpose behind our new identity is: To realise the full potential of electrification through intelligent and sustainable solutions. We are setting ourselves apart as leaders in an industry that is rapidly evolving, and our purpose keeps us focused on what matters most—creating meaningful impact for our customers, partners, and their communities.
Our mission is not just to innovate for the sake of technology, but to drive progress that empowers society at large. We believe that, by combining our expertise with the power of collaboration, we can make a lasting difference.
This new chapter is about aligning our capabilities with a greater purpose. It is about staying true to the values that define us and using those values to inspire new solutions that meet the challenges of today’s world.
Customer Centricity
Our customers are at the heart of everything we do. We listen, understand, and adapt to their needs to ensure we deliver solutions that exceed expectations.
Growth Mindset:
We believe that continuous learning and improvement are key to achieving long-term success. We embrace challenges as opportunities for growth.
Open Dialogue
Honest communication is crucial to building trust and fostering strong relationships. We prioritise transparency and collaboration in all our interactions.
Co-Creation
True innovation comes from working together. We value the input of our customers, partners, and team members in the creative process, ensuring the best ideas come to life.
Innovative
We push the boundaries of what is possible, always striving to develop new technologies and solutions that drive progress.
Trustworthy
Integrity and reliability are at the core of our business. Our customers and partners trust us to deliver on our promises.
Agile
In a rapidly changing world, we remain flexible and responsive, adapting our strategies to meet evolving market needs.
Sustainable
We are committed to making decisions that benefit not only our company but also society and the environment.
Our Brand Manifesto: Working Together for a Better Future
Our new brand manifesto is a call to action for all of us.
It states: “We believe sustainability is a natural result of working together for good. We dedicate ourselves not only to innovation but also to driving progress—a drive that is empowered by collaboration with our peers.”
Our success is not measured by individual achievements, but by the collective impact we make alongside our partners and customers. It is a reminder that only through collaboration can we overcome challenges, break down barriers, and bring our vision to life.
We recognise that our strength lies in our unity.
By integrating power and technology, we can move society forward, creating solutions that are not only intelligent but also sustainable. Our brand is built on the belief that we are stronger together—that every breakthrough, every innovation, and every challenge overcome is a shared success.
together, we empower the Future
Empowering the future requires all of us working as one.
At TECO, we believe we are here to drive meaningful change in partnership with our global community. Our unwavering commitment to B2B2S means that we will continue to stand shoulder to shoulder with our partners, realising our shared vision of electrification intelligence and green energy.
As we look to the future, We are confident that our collective efforts will not only help us achieve our goals but also create a lasting impact on society.
Let’s take pride in this new chapter, embrace the values that define us, and commit ourselves to empowering the future—together.
Thank you for being a part of this journey. We are excited for what we will achieve as a team in the coming years.